Business Development Representative
SinaLite
Toronto Ontario
Salary: Neg Per Hour
Key Responsibilities:
Be a Brand Champion!
Proactively generate new business opportunities through cold outreach (email, phone, LinkedIn, events) and book qualified meetings for Account Executives
Maintain high-volume outbound outreach, averaging over 40+ unique activities per day
Research and identify high-potential brands based on key criteria (revenue, number of SKUs, retail presence, etc.)
Qualify prospects based on packaging spend, growth potential, and order frequency
Collaborate closely with the Account Executive team to ensure smooth hand-offs and strong meeting quality
Use Salesforce to log activities, track opportunities, and report on KPIs
Partnering closely with Account Executives to help move along qualified pipeline through the sales cycle
Personalize messaging to decision-makers (founders, operations, procurement, marketing) using insights from ZoomInfo, LinkedIn Sales Navigator, and internal resources
Qualifications:
Strong desire to start or grow a career in B2B sales
Highly coachable with a willingness to learn and apply feedback
Proactive, self-motivated with an analytical mindset and a go-getter attitude.
Proven drive and persistence in hitting activity-based targets
Excellent written and verbal communication skills
Comfortable conducting cold outreach via phone, email, and LinkedIn
Strong organizational skills and ability to manage multiple priorities
Familiarity with CRM systems, such as Salesforce, Zoominfo, Linkedin Sales Navigator is a plus
What’s In It For You
Career Growth: Robust career path with a full development plan and the opportunity to grow in the organization.
Learning and Development: Ongoing sales training and skill development
Supportive Culture: A positive and collaborative team that celebrates your wins and helps you achieve your goals.
Benefits & Perks: We offer paid wellness days as well as excellent benefits coverage, including health, dental, vision!
Job Overview
Posted Date: 21 Jul 2025
Location: Toronto Ontario
Salary: Neg Per Hour
Company Information
SinaLite
Name: SinaLite
Web: https://sinalite.com/