MANAGER, MARKETING AUTOMATION & ACQUISITION
Canadian Football League
Toronto Ontario
Salary: $85,000 - $100,000 Per Year
COMPANY DESCRIPTON:
The Canadian Football League is Canada's home for professional football. With over a century of rich history and nine member teams across the nation, the CFL provides world-class entertainment and excitement to a passionate and dedicated fan base. A season-long journey of unforgettable moments and must-see-TV broadcasts culminates in Canada’s largest single-day sporting event – the Grey Cup, where the newly crowned champions earn the right to hoist the iconic emblem of Canadian football.
The CFL leads a global movement to grow and modernize the game. The league is committed to a global vision as it connects with fans around the world. It is transforming into a digital-first sports league through an innovative, first-of-its-kind partnership with Genius Sports to maximize fan engagement through data analytics, technological advances, and sports betting.
Just as important as its industry-leading operations, the CFL proudly champions the values on which Canada was built – unity, diversity, inclusion, strength, and service to the community. The league is supportive of all peoples, cultures, and backgrounds, offering a respectful and inclusive working and playing environment, centered on acceptance and understanding. The CFL's successes are measured not only on the field and within its ranks, but also in its unparalleled impact in affecting positive change and bettering Canadian communities and lives.
POSITION SUMMARY:
The Manager, Marketing Automation & Acquisition is responsible for the management and execution of automated marketing campaigns that drive fan acquisition, engagement, and retention. This role manages the marketing technology (MarTech) stack and plays a key role in revenue-driving initiatives, with a strong focus on data, performance, and innovation.
The role also requires working directly with marketing data and technical integrations, including querying data, reviewing event schemas, and supporting SDK and webhook implementations that power personalized fan experiences.
This is a manager-level role that requires both strategic management and hands-on execution, with a mandate to grow our marketable fanbase and maximize campaign ROI.
RESPONSBILITIES:
- Manage and execute the marketing automation strategy across email, push, SMS, and in-app messaging.
- Drive and track revenue-based campaigns, using automation to support ticket sales, paid products, and partner activations.
- Ideate and implement growth strategies to acquire and retain fans through automated touchpoints.
- Collaborate with nine CFL clubs to share marketing automation best practices, align on fan engagement strategies, and cross-promote successful growth tactics across teams.
- Write basic SQL queries to explore and validate marketing and fan data within a cloud data warehouse (Snowflake), supporting segmentation, reporting, and campaign QA.
- Partner with product, engineering, and data teams to support the implementation and maintenance of marketing SDKs, event tracking, and webhook-based integrations.
- Assist in reviewing data schemas, events, and integrations to ensure accurate and reliable data flows into marketing platforms.
- Maintain and evolve marketing automation systems and integrations (CRM, CDP, etc.), ensuring data accuracy and functionality.
- Segment audiences and build personalized journeys that increase engagement and fan value.
- Lead A/B testing programs to optimize messaging, conversions, and campaign performance.
- Analyze and report on campaign performance and fan engagement KPIs, offering clear, actionable insights.
- Provide support to the broader digital team on ad hoc needs such as Google Analytics troubleshooting, landing page creation, and other MarTech related tasks
QUALIFICATIONS & SKILLS:
- Bachelor’s degree in marketing, business, or related field.
- 3+ years of experience in marketing automation across multiple channels (email, push, SMS, in-app)
- Hands on expertise with marketing automation tools (experience in Braze preferred)
- Strong knowledge of customer lifecycle, segmentation, and behaviour-based targeting
- Proven experience running campaigns that support revenue, ticketing, or sales outcomes.
- Working knowledge of SQL, with the ability to write basic queries to pull and validate data independently.
- Experience working with cloud-based data warehouses such as Snowflake, AWS, GCP, or Azure, including navigating tables and understanding event-level data.
- Experience setting up or supporting SDK implementations, webhooks, or similar data integrations is a strong asset.
- Comfort collaborating with technical teams on data collection, tracking, and integration requirements.
- Analytical mindset with experience using Excel, Tableau, and campaign reporting tools.
- HTML experience is a strong asset.
- Deep understanding of digital marketing techniques, including A/B testing, naming conventions, and campaign optimization
- Strong project management and cross-functional collaboration skills
- Ability to translate business needs into scalable, automated marketing solutions.
- Passion for innovation and continuous improvement in fan engagement
KEY RELATIONSHIPS & CONTACTS:
- CFL Marketing & Communications
- CFL Data Engineering, Data Analytics & Technology
- CFL Partnerships
- Nine (9) CFL Member Clubs
- External Digital Product Vendors & Partners
OTHER CONSIDERATIONS:
- Hybrid Model: The incumbent will be required to attend the office in accordance to the CFL Hybrid Work Policy and at least three (3) days per week. In addition, you are required to attend meetings and other business events at the office or other venues as business needs dictate.
- Work Schedule: Due to the nature of the business, the incumbent must be available and willing to work evenings, weekends and holidays as required.
- Travel: Some travel may be required.
EXPECTED COMPENSATION:
- The expected compensation range for this position is $85,000 - $100,000, which includes base pay plus bonuses and variable incentive pay, if eligible. This range represents a good faith estimate for this position and should serve simply as a guide. The specific compensation offered may vary based on factors such as candidate experience, skills, budget, location, etc.
Job Overview
Posted Date: 09 Jan 2026
Location: Toronto Ontario
Salary: $85,000 - $100,000 Per Year
Company Information
The Canadian Football League (CFL) is Canada’s premier professional football league, celebrated for its fast-paced gameplay, rich history, and passionate fan base. As North America's oldest organized gridiron football tradition, Canadian football dates back to the 1860s. The CFL’s championship trophy, the Grey Cup, is the oldest professional football championship trophy in North America, first awarded in 1909. The league not only showcases unique rules, such as a larger field and three downs, but also emphasizes community engagement and fan experience, creating a vibrant atmosphere that unites fans across the country in support of their teams.
Name: Canadian Football League
Web: https://www.cfl.ca