Marketing Manager, DTC Partner Marketing
Bell Média
Whitby Ontario
Salary: Neg Per Hour
Key Responsibilities
- Lead
the planning and execution of partner organic marketing tactics to
maximize subscriber acquisition during key content and offer periods.
- Plan
and execute on platform paid media advertising.
- Present
and sell-in programming opportunities and marketing recommendations
directly to partners to drive short term and long-term goals/objectives.
- Lead
with a ROI mindset to ensure marketing tactics drive subscription,
activation and engagement targets while adhering to brand guidelines,
market data and marketing best practices to build successful strategies.
- Manage
campaigns from conception through delivery, including drafting creative
briefs, establishing and maintaining project timelines and workback
schedules, overseeing creative review, and securing approvals across
marketing, programming and department leadership.
- Develop
campaign post-mortems, monitor campaign performance and maintain
standardized marketing valuation processes by regularly analyzing and
gathering subscriber insights (acquisition, engagement, churn and
retention) and track KPI’s.
- Manage
relationships and processes with internal teams/departments (marketing,
creative agency, distribution, programming, product, legal, and finance)
for short/long-range planning, strategic alignment and day-to-day
operations.
- Manage
campaign marketing budgets.
Qualifications
- 4-year
College/University degree or equivalent; Business, Marketing, Advertising
and/or Business Strategy.
- 5+
years of experience in a Marketing role with strategic and tactical
experience in subscriber acquisition/retention, brand management, and
marketing communications.
- Strong
working knowledge of the media landscape and OTT products.
- Exceptional
analytical skills; strong focus on ROI.
- Ability
to influence key stakeholders, as well as initiate and drive change.
- Highly
energetic team player with the ability to work collaboratively within the
Partner Marketing team and cross-functionally with other key stakeholder
groups.
- Ability to adapt to a demanding, rapidly changing work environment, set priorities and meet tight deadlines.
Job Overview
Posted Date: 25 Aug 2025
Location: Whitby Ontario
Salary: Neg Per Hour
Company Information
Bell Media is Canada’s leading media and entertainment company with premier assets in video, audio, out-of-home advertising, and digital media.
Name: Bell Média
Web: https://www.bellmedia.ca