Brand Marketing Strategist
Toyota
Pickering Ontario
Salary: Neg Per Hour
What You’ll be Doing:
- Foster
long-term growth and health of the Toyota Brand in Canada through Brand
Campaigns (incl. Masterbrand, Electrification, Cause Marketing) that align
with corporate objectives; this includes strategic brief writing, research
and segmentation insights, stakeholder alignment, creative production,
media planning (TV, digital, social, web, search, etc.) and performance /
KPI measurements
- Work
directly with Toyota Brand Manager and Marketing National Manager to
spearhead reporting, measurement and Plan, Do, Check, Act (PDCA) of all
brand related efforts
- Direct
annual planning for brand priorities, working directly with agency
partners and broader marketing team to build strategy and see through to
effective actualization
- Steward
consistent alignment of Toyota’s branding and communications approach at
all key customer touch points through other stakeholders, including PR,
Service Marketing, HR, Sales, Dealers, External Partners, Agencies, and
Associates
- Support
alignment to Toyota Brand Strategy for other corporate priorities,
including Northern Super League partnership, Electrification Task Force,
etc.
- Informal
leadership of Toyota Brand Team associates, guiding / overseeing
integration of Brand strategy and approach to other channel assets (incl.
Auto Shows, Dealer Meeting) and segmentation approach to all
communications and planning efforts
- Oversee
brand budget, working closely with budget coordinator to monitor project
spend, and other Marketing Teams to align overall budget priorities
- Look
for efficiency in all work, planning, and processes to reduce time and
cost
- Direct
liaison and knowledge sharing with Global and North America marketing
teams in relation to brand strategy, assets, best practices, etc.
What You’ll Bring:
- Post-Secondary
Degree/Diploma in Business, Communications or Marketing
- 5+
years of experience in Marketing, Communications or Strategy
- Automotive
experience an asset
- High
degree of energy, optimism and motivation to drive a new approach to
building the Toyota Brand Focus on customer centric insights in respect to
formulating, reviewing and enhancing our communication approach of our
Toyota Brand promise
- Experience
taking initiative and navigating ambiguous settings with minimal guidance
- Extensive
experience with presentations and ability to influence large groups of
people
- Excellent
oral and written communication
- Propensity
to oversee multiple agency and vendor relationships on behalf of the
Toyota Brand
- Proven
experience working within timelines & processes to develop the highest
quality assets in line with Toyota Branding approach
- Bilingual (French/English) is an asset
Job Overview
Posted Date: 25 Aug 2025
Location: Pickering Ontario
Salary: Neg Per Hour
Company Information
Toyota Motor Corporation Site introduces "Toyota Group Company Information". Toyota strives to be a good corporate citizen trusted by all stakeholders and to contribute to the creation of an affluently work
Name: Toyota
Web: https://www.scarboroughtoyota.ca