Digital Marketing Coordinator
Rainbow Counselling
Pickering Ontario
Salary: Neg Per Hour
Responsibilities
Social Media & Content Creation: Develop and manage content for Instagram, blog posts, newsletters, and other platforms, ensuring alignment with Rainbow Counselling’s brand voice and values.
SEO & Website Management: Support SEO strategies through keyword research, optimized content, and website updates.
Email Marketing & Community Engagement: Write and design email campaigns to nurture client relationships and increase engagement.
Advertising & Promotions: Assist with planning and running digital ad campaigns (Meta, Google Ads) to promote therapy services and resources.
Campaign Performance & Analytics: Monitor and analyze social media, website, and email performance. Create regular reports and track KPIs to evaluate progress toward goals and provide insights to improve engagement and outreach.
Analyze Marketing Metrics: Regularly review performance data across platforms (Google Analytics, Meta Insights, SEO tools, etc.) to track progress toward goals, identify trends, and optimize campaigns based on insights.
Graphic Design & Branding: Create visually appealing graphics for social media, blog posts, and promotional materials using tools like Canva or Adobe Suite.
Content Creation (Photos & Videos): Capture and edit photo and video content to showcase the team, services, events, and educational messaging. Occasional in-person content creation may be requested (e.g., team photoshoots, behind-the-scenes footage).
Collaboration & Project Coordination: Work closely with therapists, admin team, and external partners on marketing initiatives and community outreach efforts.
Skills
Certificate or Degree in Marketing, Communications, or a related field (or equivalent experience).
1-2 years of experience in digital marketing, content creation, and/or social media management.
Strong graphic design skills and experience with Canva, Adobe Suite, or similar tools.
Experience with Wordpress, SEO strategies, and social media platforms (Instagram, Facebook, LinkedIn, etc.).
Strong Understanding of 2SLGBTQ+ affirming care, and mental health advocacy (or willingness to learn).
Excellent copywriting and editing skills with a knack for engaging, accessible content.
Ability to work independently while managing multiple projects and deadlines.
Experience handling marketing budgets or ad campaigns is an asset.
Why Join Us?
Work in a mission-driven environment that values inclusion, accessibility, and mental health advocacy.
Primarily remote, with occasional in-person content creation (e.g., team photoshoots, event coverage), located in the GTA.
Opportunity to grow and make a meaningful impact in the 2SLGBTQ+ community.
Additional pay:
Bonus pay
Benefits:
Casual dress
Flexible schedule
Paid time off
Work from home
Flexible language requirement:
French not required
Schedule:
Day shift
Evening shift
Monday to Friday
Weekends as needed
Application question(s):
Do you have an online portfolio? Please link it here.
Are you located in the Greater Toronto Area (GTA), and are you open to occasional in-person content creation (e.g., team photoshoots, event coverage)?
Are you available to start immediately?
Experience:
KPI Tracking/ Performance Analysis: 1 year (required)
Digital Marketing: 2 years (required)
Job Overview
Posted Date: 12 Jun 2025
Location: Pickering Ontario
Salary: Neg Per Hour
Company Information
Rainbow Counselling
Name: Rainbow Counselling
Web: https://www.rainbowcounselling.ca