Machine Sales Representative
TCAT Div of Toromont Industries Ltd
Peterborough Ontario
Salary: Neg Per Hour
As a Machine Sales Representative, YOU
will experience:
- Working
within one of the safest organizations in the industry where your safety
and well-being are our most important priority
- Working
for the best in class equipment dealer and with the premium Caterpillar
brand
- Opportunities
to continuously Learn, Grow and Develop with our Toromont team through our
internal Training teams that are geared for your success
- Competitive
total rewards including: wages, benefits, and premiums (as eligible)
- An
opportunity for flexible work schedules and opportunities across multiple
locations across Eastern Canada
Responsibilities:
- Demonstrate
safe, environmentally sound and healthy work behaviours at all times, in
support of Toromont’s Health and Safety Policies, Programs and initiatives
- Represent
Toromont Cat to support heavy equipment sales and customer agreements.
- Develop
and implement a yearly territory plan and marketing strategies to prospect
new business in the assigned territory inclusive Forestry, Municipal, and
General Construction customers.
- Liaison
between customer and the company for all aspects of sales including
analysis of specifications to identifying appropriate equipment
applications/attachments to meet their needs.
- Prepare
and conduct presentations and events to promote Cat, Weiler, and Metso
products and features, advantages, and benefits.
- Provide
customers with quotes, new products, current offerings, purchasing
options, and multiple offerings encompassing Toromont Cat’s value
propositions.
- Update
customer profiles weekly and monthly within the territory plans for
effective customer management
- Participate
in weekly planning calls and enter weekly plans into SalesLink System
including occasional travel to regional sales meetings
- Remain
current on competitive marketplace to ensure our customers receive the
best value possible
- Travel
to remote customer worksites inclusive of Forestry Operations, Hwy
projects, and Northern Communities. Working remotely leveraging technology
and support networks.
- Demonstrate
the highest level of competency and preparedness for the diverse range of
product offerings through scheduled and self-guided learning.
Requirements:
- Post
Secondary Education and 5-10 years equivalent experience in a sales and
marketing
- Safety
conscious and customer centric, effective team player with proven
relationship management
- Proven
success in a sales capacity including identifying and engaging new
customers/business opportunities
- Exceptional
communication and interpersonal skills to maintain and grow existing and
new business
- Strong
analytical, planning and organizational skills with a mindset for
continuous improvement
- Proven
aptitude for developing creative presentations and promotions for Toromont
Cat product offerings.
- Solid
business acumen with excellent negotiation, problem solving and
influential decision making skills
- A
mechanical/technical background with thorough knowledge of the heavy
equipment industry, Toromont Cat’s product line and equipment systems
- Self-motivated,
results driven and adaptable to changing priorities with a sense of
urgency in a fast paced environment
- Computer
literate and proficient with Microsoft Office Applications including
Excel, PowerPoint, Word (DBS and SIS would be an asset)
- Willing and able to travel as required and possess a valid Driver’s Licence and clean Driver's Abstract
Job Overview
Posted Date: 01 Feb 2026
Location: Peterborough Ontario
Salary: Neg Per Hour
Company Information
Toromont Cat is looking for a Machine Sales Representative to join our team at Peterborough! Our Machine Sales Representative (MSR) will be responsible for the sales of heavy equipment by developing marketing strategies, prospecting for new business and closing customer sales in a diverse territory. While expanding market opportunities, these strategies will be aligned and driven by personal, regional and corporate objectives to increase profitability.
Name: TCAT Div of Toromont Industries Ltd
Web: www.toromontcat.com