Marketing Manager
Caledon Community Services
Bolton Ontario
Salary: Neg Per Hour
Key Responsibilities:
1. Campaign Strategy & Execution
Develop and manage annual and quarterly marketing calendars aligned with strategic objectives.
Lead multi-channel campaigns for events, seasonal giving, and service promotion.
Coordinate with Fund Development to support donor acquisition and retention campaigns.
2. Digital & Social Media Management
Manage content strategy and publishing schedule across platforms (Facebook, Instagram, LinkedIn, YouTube). including but not limited to' as new platforms are regularly being considered.
Oversee paid digital advertising and SEO/SEM campaigns.
Monitor web analytics and social KPIs; adjust content to optimize performance.
3. Brand Management
Uphold CCS brand standards across all touchpoints.
Develop visual templates and coordinate with design support (internal or freelance).
Maintain consistency in messaging and brand identity across materials.
4. Community Engagement & Outreach
Collaborate with teams to support pop-up events, local visibility campaigns, and seasonal outreach.
Oversee development of promotion materials including posters, signage, and digital banners.
5. Leadership & Cross-Departmental Coordination
Liaise with Fund Development, People & Culture, and Program teams
Mentor interns or junior staff; contribute to a collaborative, feedback-driven culture.
6. Vendor Oversight & Resource Management
Evaluate the performance and value of marketing-related vendors (e.g., digital ads, web developers, design contractors).
Determine levels of engagement based on specialty, scope, and ROI.
Recommend continued use or replacement of vendors in alignment with strategic goals and budget.
Qualification Criteria:
Job Requirements:
Bachelor’s degree in marketing, Business, Communications, or a related field.
Minimum 5 years of progressive experience in marketing roles, preferably in the nonprofit or social service sector.
Proficiency in campaign management, digital marketing tools, analytics platforms (Google Analytics, Meta Business Suite, MS 365), and CMS systems.
Experience using Canva, Adobe Creative Suite, Hootsuite or similar design tools.
Core Competencies & Skills:
Strategic planning and project management
Digital marketing and analytics interpretation
Cross-functional collaboration and team leadership
Innovation, creativity, and content adaptability
Community orientation and cultural competence
Vendor relationship management and evaluation
Data-informed decision-making and reporting
Outcome-focused execution and resource optimization
Proactive communication and internal influence
Evaluation Criteria:
Achievement of campaign goals and KPIs (engagement, conversion, brand reach)
Timely and high-quality execution of projects and events
Internal and external stakeholder feedback
Demonstrated leadership and mentoring behaviors
Job Overview
Posted Date: 29 Jul 2025
Location: Bolton Ontario
Salary: Neg Per Hour
Company Information
Caledon Community Services
Name: Caledon Community Services
Web: https://ccs4u.org/