Manager, Digital Marketing & Sales - Cards
Royal Bank of Canada
Toronto Ontario
Salary: Neg Per Hour
What will you do?
Campaign Execution:
Translate marketing strategies into impactful digital campaigns for Premium Credit Cards, coordinating builds and providing strategic recommendations on leveraging digital assets and channels.
Champion the creation of engaging content, intuitive tools, and interactive experiences that resonate with credit card customers.
Channel Management:
Own the Credit Cards website, driving optimization, capability development (e.g., tools, calculators), and ensuring a seamless user experience.
Lead initiatives related to channel management, A/B testing, dashboarding, and reporting, providing data-driven insights to inform decision-making.
Collaboration & Communication:
Build strong relationships with DM&S, Product, and Marketing teams, becoming a trusted digital SME for credit card initiatives.
Present recommendations and data analysis to stakeholders and executives, effectively communicating the value of digital initiatives.
Innovation & Growth:
Develop new strategies and capabilities in partnership with teams to drive revenue growth and cost efficiency for Premium Credit Cards.
What do you need to succeed?
Must-have:
Bachelor's degree or College diploma in Business/Marketing/Technology.
Digital-first mindset and work ethic.
5+ years of digital marketing experience.
3+ years experience leading digital sites.
Exceptional client, project, and vendor management skills.
Strong collaboration, presentation, written, and verbal communication skills.
Experience with content, usability, information architecture, accessibility, and privacy.
Proficiency in Google Analytics.
Experience with an Optimization Platform (e.g., Optimizely, VWO) for A/B testing and personalization.
Technical skills:
FTP
Dev/staging/prod environments
Working knowledge of HTML/CSS/JavaScript
Nice-to-have:
Experience in the financial services industry.
Ecommerce, marketing, or digital product ownership experience.
Agency experience.
Familiarity with Content Management Systems (CMS) and/or Customer Data Platforms (CDP) to streamline content creation, personalization, and customer insights.
Experience leveraging Generative AI tools for content creation and design.
Work Arrangement:
This role requires a 4-day in-office presence per week to foster collaboration and teamwork.
What’s in it for you?
We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.
Ability to make a difference and lasting impact
Work in a dynamic, collaborative, progressive, and high-performing team
Opportunities to do challenging work
Job Overview
Posted Date: 16 Jul 2025
Location: Toronto Ontario
Salary: Neg Per Hour
Company Information
Royal Bank of Canada
Name: Royal Bank of Canada
Web: https://jobs.rbc.com/