CHAPTER 15<\/b><\/p>\n
Employer Branding: How Companies Attract, Engage & Convert Top Talent<\/b><\/p>\n
Employer branding is not marketing.<\/span> Employer branding is:<\/span><\/p>\n The lived experience of employees, turned outward as a talent attraction strategy.<\/b><\/p>\n Every company has an employer brand \u2014<\/span> Most companies let candidates form their own impressions through:<\/span><\/p>\n <\/span><\/li>\n <\/span><\/li>\n <\/span><\/li>\n <\/span><\/li>\n <\/span><\/li>\n <\/span><\/li>\n <\/span><\/li>\n<\/ul>\n If a company doesn\u2019t control its brand, the world will do it for them.<\/span><\/p>\n This chapter shows you \u2014 as a recruiter \u2014 how to help companies develop a brand that attracts talent before the job posting even goes live.<\/span><\/p>\n
\n<\/span>It is not slogans, logos, career pages, or stock photos of people high-fiving in a boardroom.<\/span><\/p>\n
\n<\/span> but only some control it.<\/span><\/p>\n\n